Plant 2 Trees
We're working with The Good API and Eden Projects to bring more green to this world. It's simple — for every item you purchase, we plant two trees.
Buy 5 candles, we plant 10 trees. Buy two perfumes and that is 4 trees in the ground. Buy a discovery set, well that's 2 more trees planted. It all adds up.
Purchase any 50 ml perfume from our permanent collection and we'll donate $5 to Charity: Water and Fashion Makes Change. And 10% from our natural Aroma Oils will be donated to Ecotrust Canada, which helps rural, remote and Indigenous communities build an economy that provides a healthy and resilient natural environment. Want to give more! Don't worry you'll be able to donate directly from your cart.
We started simple
We started in 2015 with 1e idea. Niche perfume is about being bold and luscious. That's why we use rare, sustainable naturals and clean aroma ingredients to push past ordinary designer fragrances.
and continued formulating.
Our nose, Aldo "August" Parise, continues to create eclectic fragrances — from rare and small extractions — that don't overwhelm the senses. We've broadened our perfume line to include luscious candles and home fragrances. Something for every part of your life.