We engaged with an Artificial Intelligence to write a story for our eau de parfum, Surréel. With only the description to guide it and the tone set to "Stephen King", this is what the machine wrote:

I was always a bit of an outsider. I never quite fit in with the other kids, and I could never quite put my finger on why. It wasn't until later in life that I realized it was because I saw the world differently.

I first discovered my gift one summer day when I was out exploring in the woods behind my house. It was a hot day, and the bugs were out in full force, but for some reason I didn't mind. In fact, everything seemed more intense; more alive. The colors were brighter, the sounds were louder, and time seemed to move a little slower.

It was like I had tapped into another world; a world where the surreal was more real than reality itself.

I didn't understand what it meant at first, but over time I learned to use it to my advantage. When things got tough at school or with family, I would find myself retreating to that place in my mind where everything made sense.

Eventually, I started using it as a way to escape from reality altogether. Whenever things got too difficult or uncomfortable, I would just close my eyes and take a deep breath, and suddenly I would be somewhere else; somewhere new and exciting.